Many so-called “green” products are not really “green” or safe. A floor cleaner mop and bucket are the only accessories you need.
What proof do you have?
The market is full of companies offering bogus “green” certifications because it is politically correct and the trend. The US Environmental Protection Agency is the only agency that can assure consumers that a product is truly “green,” eco-friendly, and poses no threat to humans, pets, plant life, marine life and the environment. We are partnering with the U.S. Environmental Protection Agency’s (EPA) Designed for the Environment program. Many of our formulas and ingredients have already been reviewed by the EPA and third-party accreditation contractors to meet their goals for safety in addition to earning the highest level of “green” confirmation from the US EPA’s – DfE Seal of Approval.
What is the EPA’s Designed for the Environment’s Seal of Approval Program?
The DfE is a program started by the EPA to reduce risk to people and the environment by preventing pollution. This is how it works. Review teams screen the ingredients in products (cleaners are one of many different categories) to make sure that they pose the least concern among chemicals in their class.
Why Green Cleaners?
According to, Information Resources Inc (IRI), of Chicago, IL, sales of “green” cleaning products have exploded, with a 66% increase in the US in 2007. Today, both consumers and retailers are driving the market toward more sustainable solutions. Consumers are more environmentally aware, and mass market chains such as Wal-Mart are pushing for a reduction in harmful ingredients in cleaning products on the market.
As consumers demand more eco-friendly products, governments are reviewing environmental standards and are working toward greener regulations. In the U.S., the Federal Trade Commission (FTC) is working on an update of the environmental marketing guidelines known as Green Guides. The EPA, which closely monitors the effects of surfactants on aquatic life, is pushing for new detergent ingredients that lower the environmental impact of washing. Furthermore, the EPA introduced a new Designed for the Environment certification program assuring the contents of the products are actually considered green and environmentally safe. In Europe, the EU has introduced stricter chemical regulations (REACH) that will have consequences for all chemical imports and exports to Europe.
The current “Green Wave” is hampered, however, by fluctuations in raw material prices. These fluctuations are putting pressure on detergent manufacturers to closely examine and stabilize their cost base and subsequently rethink their detergent formulations. Ernie Rosenberg, president of the Soap and Detergent Association (SDA), stressed in an interview with the Chemical & Engineering News the necessity for innovation in the detergent industry and discussed the need for companies to reformulate their products with evident sustainable benefits in order to succeed.